Company

Manifesto

Marketing is not optional. It decides whether a product lives or dies. The founders who win are the ones who show up consistently with a real voice. Drafted exists to make that achievable for everyone building something worth talking about.

Mission

Eliminate the friction between a founder's ideas and their LinkedIn presence — so they can build an audience, generate warm leads, and establish lasting authority without spending hours writing.

Vision

To become the industry standard for founder-led content. Not one of the good options. The default. The tool founders reach for without thinking.

What we believe

Voice over volume One post that sounds genuinely human is worth fifty pieces of AI slop.

Users over everything We build what users actually need. A user who tells us something is broken is a gift, not a complaint.

Quality is non-negotiable Every surface — the copy, the UI, the generated posts — must clear a bar we'd be proud to put our name on.

Speed without sloppiness We move fast. We ship. But we never compromise quality for speed.

Personality over polish We have opinions. We say things directly. Boring is a bigger risk than bold.

Always first, never second We build to lead. Second place in this category means irrelevance.

Three lines we will never cross

We will never ignore our users. If a user reaches out, they get a response. Always.

We will never produce generic AI slop. Every generated post must pass the "would they actually say this?" test.

We will never settle for second place. Every quarter: are we leading the category or reacting to it?